SellSideAds
From CommerceNet Wiki
We have developed a prototype server in Python using the Twisted framework. Users can create ads, browse ads, or choose to syndicate a copy of an existing ad to insert on their own website. Ad copy is arbitrary XHTML that will be loaded into an IFRAME on the publisher's pages. An ad also specifies a total budget and deadline. The current settlement algorithm divides the pot equally for each ad served, then collects a tax back up the syndication tree using the HTTP Referer header.
At the moment the tax rate is 100%, i.e. if nobody syndicates then nobody gets paid.
[edit] add.py
The sample implementation is a standalone Python server called add.py. It runs on port 19977 by default. To start it, type
python add.py &
Once it's running in the background, a web browser can connect to it: http://127.0.0.1:19977/
An advertiser adds a new advertisement to the system using the HTML user interface, and includes an initial list of host sites. After submitting the new ad (including a time limit and budget), the advertiser is redirected to that ad's unique URL, which should be sent to the site operators for inclusion on their pages using <iframe> markup. The embedded ads include a link that readers who run downstream websites can use to syndicate the ad for use on their own sites.
Once the time limit has expired, the syndication info is replaced with a payoff summary, and the catalogue entry for the ad is changed to include a complete hit and payoff breakdown.
[edit] Releases
[edit] References
Battelle, J. Sell Side Advertising: A New Model? in Searchblog, 26 August, 2004.
Mayfield, R. Cost-Per-Influence in Many2Many, a group weblog on social software, 12 July, 2004.
