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These ideas extend directly to industrial-strength B2B applications.

The electronics industry is fiercely competitive. Short product cycles make forecasting supply and demand difficult. Error rates of 50% or more are not uncommon. One must closely monitor changes in supply and demand, and respond instantly to keep them balanced.

The traditional sources of supply and demand signals are channel partners, such as distributors and resellers. Increasingly, however, the most up-to-date information comes from Web 2.0 sources including news feeds, blogs and real-time sensors.